Emirates Selects H&K as AOR

By Tonya Garcia Comment

Emirates airlines has selected Hill & Knowlton as its AOR after a competitive search. Work will focus on consumer, travel trade and corp communications programs here in the U.S. via H&K’s Los Angeles, San Francisco and Houston offices.

According to H&K SVP Ivan Kayser, Emirates’ destinations have moved beyond Dubai, making it, “even more of a global airline because of the success of secondary destinations.” Geographical locations across Africa, southeast Asia, and other parts of the world have gained importance to the airline.

The airline is being positioned as a “gateway to the rest of the world,” Kayser continued.