EMC Says Winning Bid for Spurlock's TED Speech Was Money Well Spent

As we reported previously, Morgan Spurlock auctioned the naming rights to his TED conference talk on eBay, with the winner, EMC, bidding $7,100. What exactly did EMC get for its money besides the naming rights? Well, that’s it. But if you ask EMC, a whole lot.

“When the opportunity presented itself, it was a natural for us to try and win,” Richard Snee, VP of marketing for EMC’s Greenplum division told us. “We got an opportunity to be at TED, which we weren’t going to go to, and Morgan Spurlock was my spokesperson.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in