Eight Words to Avoid in LGBT PR

As head of the FH Out Front gay and lesbian practice, Finzel sees that words like “choice,” “preference,” and “tolerance,” are used as sly digs to undermine the LGBT community. And, communicators and media use them too in flatfooted attempts to be sensitive.

Fleishman is as far as Finzel knows, and I know, the only large firm with a global LGBT practice. Their client have included included Ernst & Young, UPS and Motorola.

Finzel breaks the grates down to a manageable list of eight on the Out Front blog, all with a consistent theme–gay people are people.