Editorial And Advertising Continue to Blur at Major Papers
Health insurance company Humana, Inc. bought a large ad in the Detroit Free Press after a story idea the company suggested on Medicare open enrollment was committed to by the paper’s editorial team, according to The Wall Street Journal.
A Humana spokesperson told the Journal that the company, “simply asked whether the Free Press was planning a special section on the Medicare enrollment period and, on learning that it was, decided to buy an ad in the section.”
“Editorial
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