Edelman's Steve Rubel Ditches Blogging

Steve Rubel, the man who once famously appeared in a BusinessWeek cover story titled, “Blogs Will Change Your Business,” is no longer blogging. Well, ok, he’s lifestreaming, which to a layman basically means you can expect shorter bursts of content aggregated from social sites including FriendFeed, Facebook and Twiter, as opposed to solely blog posts. The move is significant, as Rubel is the first high profile PR blogger to move to a full lifestream format.