Edelman's New 'Creative' Position Marks Shift Toward a More Assertive PR
Today Edelman PR announced the appointment of Jackie Cooper to the newly created role of global chair, creative strategy. Cooper previously served as global chair of brand strategy; she is now also a member of the firm’s executive committee.
What does this new title mean? It’s part of a larger strategic shift for the Edelman organization, which aims to “be the lead creative resource” for clients by expanding upon the role PR teams play within the creative process while simultaneously differentiating PR from other marketing disciplines.
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