Edelman's Butterball Turkey Talk 2.0
Now in its 28th year, Edelman’s evergreen PR campaign for Butterball turkey is going 2.0, in addition to the huge wave of consumer publicity the agency generates for the ladies of Butterball, or the staffers who run the phones of the Turkey Talk line.
Last year we spoke to Allison McClamroch, VP at Edelman’s Consumer Brands division in Chicago who with the help of an 8-person team put together an SMT, three Today Show spots, a CNN American Morning, and a mountain of newpaper clips.
Though
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