Edelman Trust Barometer Uncovers 'Crisis in Leadership'

Edelman PR just released its annual “Trust Barometer” for 2013–and its findings contain both expected and surprising results. The study’s theme is “crisis of leadership”, and its most significant finding is that fewer than one in five respondents (out of more than 30,000 worldwide) believe that “a business or governmental leader will actually tell the truth when confronted with a difficult issue.”

And yet, despite this conclusion and the fact that “banks and financial services” remain the least trusted industries, consumer trust in both “business” and “government” in the abstract is higher this year than last.

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