Edelman Studies the 'Modern Family'

No, not the show (although that would be pretty cool too), but the nature of families in the U.S. today. Teaming up with their research firm StrategyOne, Edelman surveyed more than 2,400 people, with an “oversample” of multicultural and GLBT respondents for the “Marketing to the Modern Family” study.

The study found that mom is hustling, managing the family finances (86 percent said they’ve taken on this responsibility), working (75 percent said they’re earning money), and making major family purchases (84 percent said they’re buying cars).