Poll: Public Respects Marketers, Ad Men Less Than Politicians
In somewhat surprising and discouraging news, an international study conducted by Adobe and Edelman Berland found that the public values the work of marketers less than the work of bankers and politicians. Sigh.
The worst part about the study (and its handy infographic PDF)? A quarter of its participants were themselves marketing professionals—and they were twice as likely as members of the general public to name their own profession as “least valuable”! Why did Edelman choose to arrange the sample in this way? They must have had a hunch that marketers don’t think too highly of themselves.
Other
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in