Edelman Launches Consultancy Focused on Millennials

Edelman has launched 8095 Live in the United States, an online market research community that brands can access for a focus group of 500 millennials.

The firm has also published the results of the Edelman 8095 study on millennials and their relationships to brands, which found that 82 percent of respondents have joined an online brand-sponsored community. StrategyOne surveyed 3,100 people across eight countries born between 1980 and 1995 for this study. Nearly half of respondents have joined more than three online communities.

Overall,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in