Edelman Shifts Practice Focus to 'Employee Engagement'

Edelman has used the findings from its own 2012 Trust Barometer to shift its internal relations practice to an employee engagement focus.

The Trust Barometer found that 50 percent believe employees are reliable sources of information about their companies. With that in mind, the employee engagement practice will zero in on ways to connect employees with the company, each other, and the public.

Strategies and services will focus on ways to use social media and intranets for comms purposes, content development, research and measurement via StrategyOne,

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