Edelman Names Ng To Lead Starbucks APAC Business

By Tonya Garcia Comment

Edelman has appointed Derek Ng to the regional client relationship manager (CRM) position for the Starbucks account in the Asia-Pacific region. Edelman has a CRM program that assigns a manager to work exclusively on large global accounts as a way to ensure quality work and customer service.

As Starbucks CRM, Ng will oversee work on the account and create a team spanning across the APAC region, including China. Ng is rejoining the firm after a year in Burson-Marsteller’s Singapore office as director of government comms. He will continue to live in Singapore. When he was previously with Edelman, he served as corporate director of Edelman Shanghai.

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