Economist Claims of PR Industry Success Overrated
The PR industry went gaga after last week’s story in The Economist heralding “increased corporate demand for PR.”
The success and growth of the industry, played up in the article in part because PR has benefited by providing counsel to beleaguered corporate institutions, is countered by the fact that all holding companies reported down or flat numbers for their PR divisions in 2009.
One PR pro wondered why the industry wasn’t there before the corporate meltdown of 2009 and not just afterwords to clean it up.
“Was corporate communications a dissenting voice when Goldman Sachs decided to advise clients to buy mortgage-backed securities, while lightening up on them for its own investment purposes? Was a reputation officer at the table when the Big Three auto companies planned their remarks and (private jet) trips to D.C.
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