Duck Dynasty, Amazon Show The Pitfalls Of Big Data
It takes more than just numbers to understand what's really happening online.
Andrew Ross Sorkin revisits the Duck Dynasty controversy in the latest T Magazine (the New York Times supplement that comes periodically with the Sunday edition) to find out how things went so wrong. Not for Phil Robertson, but for A&E.
Social media chatter and Big Data indicated that everyone backed A&E in its decision to suspend Robertson for his offensive comments. However, even when you’re reading the data correctly, the conclusion may be incorrect.
“Many of the negative tweets weren’t coming from the show’s core audience in the middle of the country.
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