Drug Makers Turn Doping Scandals into Good PR
Here’s an interesting way for controversial brands to maintain or improve their reputations: take an industry’s biggest scandal and turn it into a PR win through effective advocacy and counter-messaging efforts.
We’ve heard a good bit about EPO and other performance-enhancing drugs in the past few months thanks in large part to athletes like Lance Armstrong and Oscar Pistorious, the Olympian double-amputee and accused murderer who apparently liked to mix his alcohol with illegal steroids. Lest we forget, these drugs primarily serve as useful medicines that can help lengthen and improve the lives of those affected by chronic conditions like anemia.
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