Dr. Pepper Ten is for Manly Diet Cola Drinking Men
Dr. Pepper is taking a cue from Our Gang’s “He-Man Women Haters Club” with its new soft drink Dr. Pepper Ten. The brand is tapping the male taste for diet cola with marketing that states explicitly that this soda is “not for women.”
The AP points out that other diet sodas have taken the male-centric angle, like Coke Zero. And Dr. Pepper has done some research and found that women weren’t offended by this marketing angle (but thanks for asking).
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