STUDY: Doritos, M&M's and More Score Perception Bumps with Super Bowl Previews
You may have heard that there’s a sporting event coming up this Sunday and that every brand in the world wants to make the most of it.
Everyone in the PR/marketing/advertising world wondered whether this year’s decision to allow the public to watch full ads before the game would help the brands that participated, and a new survey from our friends at YouGov confirms that it did, indeed.
Doritos is the top “improver” in all three of the study’s categories: word-of-mouth, online buzz and, most importantly, purchase consideration.
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