Don’t You Want to Watch This Awesome Pro-Gay Sochi PSA from Canada?

By Patrick Coffee Comment

We were just writing about how brands can avoid getting themselves in a mess over LGBT issues surrounding the Sochi Winter Games, but the Canadian Institute of Diversity and Inclusion (yes, you read that right) found a way to turn a serious issue funny with this week’s best PSA.

It’s set to the Human League’s “Don’t You Want Me”, of course:

No explanation needed. Nice job, guys: great clip, clunky name.