Don't Be a Jerk! Survey Says People Tune Out Disrespectful Dialogue Online
It’s not just nice to be nice–a new survey suggests social media users ditch people, sites and communities online that aren’t.
Released by Weber Shandwick, Powell Tate and KRC Research, the incivility study, conducted online in April, looked at how uncivil behavior impacts the ways people view and participate in social media. More than 1,000 were asked about the issue–34% reported “tuning out” of social networking sites, and 39% reported “general tone and level of civility” as a major reason why.
Uncivil
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