Does Size Matter? 5 Differences Between Big and Boutique PR Firms
Public relations is full of many things, stereotypes being one of them.
However, when a nubile flack is fresh out of college (or even the newsroom making the switch these days), there is one thing to consider. This one quandary has PR hopefuls in the agency world so perplexed that they choose in-house because they aren’t sure which way to go.
Do I apply at a major PR firm or one of those boutique agencies?
I never understood why this is such a conflicting decision because PR “happened” to me.
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