Do Former Journalists Make Good PR Pros?
PRWeek editor-in-chief Keith O’Brien left the publication for a position at Attention PR last month. More recently LA Times technology editor Chris Gaither announced his departure for a corporate comm. position at Google. Countless others have either made the move, or at least are considering it, given the state of the journalism job market and growth opportunities.
But the question remains: do these former journalists make good PR pros? “Former journalists make fantastic PR people,” said Matt Shaw, senior vice president and director of communications for the Council of Public Relations Firms.
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