Do Celebrities Need Publicists in the Age of Instagram?

By Claire Daniel Comment

beyonce instagram

Are Beyonce and Jay Z divorcing? Is that trouble-making sister Solange to blame? And what’s going on with Bey’s career?

A picture can silence a thousand words.

No, Beyonce and Jay Z are not divorcing. There is no trouble in paradise. In fact, paradise is hued with a Jay Z blue.

And sisterly love is forever.

solange instagram

Do celebrities like Beyonce need publicists in the age of Instagram? Of course they do—someone still needs to hold the camera!

But seriously, it’s easier than ever to quell an undesirable storyline with the snap of an iPhone camera, which got me thinking: How is the celebrity publicist’s role evolving in this ever- and everyone-connected world? Is Instagram really the best crisis comms tool out there for celebs?