dna13 Acquired By CNW Group
Exclusive: Reputation management and media monitoring company has been acquired by Canada Newswire.
The acquisition is not a complete surprise, as over the last five years CNW has been a key collaborator on the dna13 PR software platform, which they market and sell in Canada under the brand name MediaVantage.
“The integration of dna13 into CNW completely changes the basic concept of a newswire,” said CNW CEO Carolyn McGill-Davidson.
A dna13 spokesperson tells PRNewser, “Negotiations on this acquisition project began in earnest about 3 months ago.”
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