Ditch the Paper Coffee Cup, Save a Tree

NBCUniversal has an interesting factoid to kick off its Green Week campaign: if everyone used reusable mugs for their coffee instead of paper cups, we could have nine million trees.

Accordingly, the NBCU “Mugs Save Trees” campaign starts today with coffee carts around New York, Los Angeles, and Chicago handing out free reusable mugs and filling those with free coffee.

The idea of one small act making a difference is cropping up in ads and public service campaigns all around.

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