Disney Turns a Common Sense Policy Change Into a Potential PR Problem

Ugh, we hate to see brands like Disney suffer the consequences of not providing the public with the “transparency” it demands. Pleasing millions of finicky fans seems so simple on the surface: it’s all about respect and communication, right?

Well, not even the most well-intentioned communicator is successful all of the time. Just ask your significant other. Also: when a person or brand forgets to mention certain important details, the public has a dangerous and instinctual tendency to fill in the blanks on its own.

That’s

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