For the past few months, Dish Network and NBC have been arguing and calling each other out like Donald Trump making fun of … well, everyone.
As spats go in the great cable and satellite wars, the end game is always the same — show us the money!
When the fees to pay for a certain network don’t go the way of a satellite company, there is the almost routine threat of a blackout. And when that happens, the network goes on the offensive with a crawl, PSA, or real commercial to “call up your server and let them know your feelings.”
This week, NBCUniversal did just that for all Dish Network viewers; however, Dish did something a little different upon hearing the blowback — it filed a lawsuit against NBC for breach of contract, claiming the company violated the terms of their 2013 retrans deal.
“Under the conditions imposed by the FCC and Department of Justice in approving the Comcast-NBCUniversal merger, NBC is forbidden from blacking out its networks if a pay-TV provider chooses, in its sole discretion, to exercise its right for binding arbitration,” Dish Network said in a statement announcing its legal kick in the peacock. “Regulators implemented these conditions to prevent Comcast and NBC from harming consumers and competition.”
The complaint — an 11-page diatribe in legalese filed in an Illinois federal court — stressed that NBCUniversal went back on its word (and legally binding contract) to keep its mouth shut about public calls-to-action, which was filed in the U.S. District Court in Chicago.
Aside from its campaign “Make Dish Deliver,” NBCUniversal issued this one-sentence statement about Dish Network’s lawsuit seeking arbitration in their carriage dispute, as shared in the Los Angeles Times:
“Should Dish proceed with arbitration we will of course participate in the process, and look forward to receiving the fair market value for our portfolio of networks.”
In the world of public image, does anyone win these disputes? Does anyone care that they have them? What’s your perception?