IPG owned digital agency HUGE has added two internal PR professionals that will make up the agency’s communications team. Tom Siebert joins as Director of Communications; while Tessa Barrera has been named Media Strategist. Siebert comes from sister IPG agency, Initiative.
Barrera has held a number of PR positions, and the agency also decided to include the tidbit that for the 2004-05 baseball season she was the Brooklyn Cyclones’ mascot, Pee-Wee. HUGE recently re-designed CNN.com. Other clients include IKEA, JetBlue Airways, Walt Disney Company, iVillage, Time Inc. and Target.
Katy Kelley, former Director of Communications at HUGE, recently left the agency after the IPG acquisition to join another Brooklyn-based digital agency, Carrot Creative, as Vice President of Communications.