Apparently, Diet Coke was just fake-dabbling in drugs; it never really had a problem.
You may recall that the “You’re On. Diet Coke” campaign attracted a bit of mockery back in March from a bunch of journalists who may or may not have written from personal experience.
This is real. Coca Cola’s new slogan really seems to be “You’re On Coke.” pic.twitter.com/3sTHTFPmXO
— David Roth (@david_j_roth) March 1, 2014
We assumed that was the joke, but in the wake of such harsh media criticism Diet Coke seems to have grown both self-conscious and overly confident. They’ve been acting a little nervous and jittery. They want something new, something fresh. Just a little taste.
At any rate, the company decided to turn in-house and develop a new campaign…with a thirty-year-old tagline.
While this new spot is perfectly good, we feel like it could just be missing a little something: a spark; an edge; a bit of spontaneous inspiration…
Coca-Cola insists that the new campaign isn’t a retreat or an apology, but we do almost wish they’d stuck with the original idea. Think of all the not-so-hidden puns the creatives at the company’s AOR could have written!
…on second though, we get it.