Diet Coke Never Really Had a Drug Problem

You may recall that the “You’re On. Diet Coke” campaign attracted a bit of mockery back in March from a bunch of journalists who may or may not have written from personal experience.

This is real. Coca Cola’s new slogan really seems to be “You’re On Coke.” pic.twitter.com/3sTHTFPmXO

— David Roth (@david_j_roth) March 1, 2014

We assumed that was the joke, but in the wake of such harsh media criticism Diet Coke seems to have grown both self-conscious and overly confident.