Did Your Company's Online Newsroom Kill a Story?
We all know (or should know) that the web is where journalists go first to research companies. However, not all of us are making it easy for the media to find the information they need. Jakob Nielsen, “the guru of Web page usability” according to the NY Times, reviews corporate newsrooms, and the findings aren’t pretty.
For example, said one journalist to Nielsen after having a difficult time using a site:
“I would be reluctant to go back to the site.
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