Did Time Warner Turn Hurricane Sandy into Good PR?
Hurricane Sandy is already old news to most Americans, but it’s still a big deal to thousands, if not millions, in the northeast. Some entities (like the MTA) managed to turn the storm into a PR win, and the much-hated Time Warner Cable now appears to be one of them.
It was a multi-step process: First Time Warner deployed mobile power stations around New York City in order to “allow people without power to charge up their phones, use our WiFi”, etc.
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