Did Napoleon Really Invent Modern PR?
“So Bill, what you’re telling me is that Napoleon was a short, dead dude.”
He was! But he may also be the founding father of PR as we know it today—at least according an article in Investors Daily this week.
After the French revolutionaries overthrew the monarchy in the late 18th century, Napoleon was just one of many generals leading armies as they fought to take control of land throughout Europe. But he came up with a great idea to further his own power: commandeer media outlets and use them to his advantage.
While fighting Prussian and Austrian troops near the Italian border, he bought two established Italian papers to “to trump his troops’ excellence and deride his enemies’ incompetence.”
His
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