The average American plans to spend $700 on holiday gifts, trimmings, and trappings this year (that’s $465 billion!). It’s no wonder we find our radios, TVs, in-boxes and mailboxes inundated with ads from retailers, each hoping to get a piece of that hefty sum of cash.
While we frantic gifters try to find the best deals among the glitter and bold print and endless exclamations of “Sale!”, ABC’s World News with Diane Sawyer decided to run a different kind of campaign geared toward holiday shoppers. This campaign focuses less on spending money and more on investing it — Sawyer wants each of us to commit to spending at least $64 of our holiday spending budget on American-made merchandise. If we all actually did this, World News says we would create 200,000 new jobs — a new spin on a gift that keeps on giving!
In case you don’t have the time or patience to read the labels on every potential present (who does?), ABC compiled a list of made-in-America gift ideas, organized into categories like sports and games, clothing and accessories, toys, etc. There’s even a form you can fill out to tell ABC you’re “in” that includes space to share your story and upload a corresponding photo or video of your patriotic gifting–a few lucky participants may even find themselves featured on Sawyer’s show. Fifteen minutes of fame, job creation, and holiday cheer? Now that’s a campaign!