Detroit Gets a Boost from Eminem, Chrysler Ad

The “Imported from Detroit” ad was “the big story of the night,” says NPR. The third-quarter Chrysler ad featuring Eminemmade the rounds “over and over in online buzz,” with consumers, the story adds, quoting NM Incite, a Nielsen/McKinsey Co. that tracks online buzz.

Downtown landmarks made an appearance in the ad, which resonated with viewers far beyond the 8 Mile Eminem made famous.

“Someone at Chrysler’s ad agency deserves a raise, a promotion, and/or a pat on the back for the Detroit-love in the car company’s Super Bowl commercial this year,” says a Racked

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