Designer's Muse Mugs for Thierry Mugler

If your coffee didn’t give you enough of a jolt this cold Monday morning, this video will.
Nicola Formichetti, creative director for fashion brand Thierry Mugler, has created a Web-only film featuring the fall/winter 2011-2012 men’s ready-to-wear collection, her muse, Rico, who has face tattoos and was discovered on Facebook, and a Lady Gaga techno remix. Stunning.

We’ve reported here on some of the new ways that fashion brands are reaching out to consumers. If you have a copy of the February issue of W magazine, there’s a published list of some of the fashion types using video in new and interesting ways.