'Democratic' PRSA Petition Gains Some Traction; Will It Be Enough to Force Change?

In early May, a group of PR industry executives, including Edelman CEO Richard Edelman, started a petition to “democratize’ the Public Relations Society of America (PRSA).

The petition calls on PRSA to to remove accreditation — known as APR — as a requirement for being a national director or officer in the organization.

While the group is seeking 1,000 names for the petition, only 329 have signed up so far.


However, as O’Dwyer’s reports, 65 members of the exclusive Arthur Page Society, including PR executives from General Electric, Chevron, Intel, Wal-Mart, United Airlines, Levi Strauss and United Airlines, have added their names to the petition.

The

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