Dell Will Let You Know How Integrated You Are
This week Dell launched the Corporate Social Media Interactive Assessment, a tool that analyzes how well a company is listening and engaging with audiences, how integrated the listening process is, and how much the company is benefiting from its spending on things like staff. Filling out the survey will generate an infographic with personalized details.
The Assessment grew out of research Dell conducted with Forrester Consulting — Listening and Engaging in the Digital Marketing Age. The study of 200 U.S.
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