Del Monte Gives Fans the Private Chef Treatment

We’ve talked about the importance of engaging with your followers on social; here’s one particularly lavish way to reward them.

In short, Del Monte partnered with “on-demand at-home chef service” Kitchensurfing to deliver a surprise meal to 75 Facebook fans. These fans, who’ve interacted with the brand and happened to be in the market for the Kitchensurfing service, each got a special “swag bag” delivery and a home visit from a professional chef—who proceeded to cook a “customized three-course meal created with Del Monte fruit and vegetables” for them and their families.

The ROI is obvious: not only did the project give Del Monte more in-kitchen pics to showcase its products, but many of these recipients shared their own images of the experience with their Facebook friends—and some used the #CookingWithDelMonte tag on other networks as well:

The ladies are ready! #cookingwithdelmonte