Data Is the Future of PR: Why We Built the 'Listening Post' Influencer Analytics Platform

Today we bring you a guest post courtesy of Leslie Campisi, managing director for global communications consultancy Hotwire PR. Like every PR agency around the world, Hotwire wanted to use the best available tools to connect its clients to the most influential individuals in their respective fields. But the Hotwire team found that the available technology didn’t meet their needs as directly as they would like, so they did what any truly enterprising business would do: they made their own!

I wish I could take credit for Listening Post, Hotwire’s new influencer analytics platform, but it was in development long before I arrived.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in