Dartmouth Comm. Prof. on Goldman Sachs: ‘It Really is a Battle About the Perceptions That People Hold’


By Joe Ciarallo Comment

Paul Argenti, Professor of Corporate Communications at Darmouth’s Tuck School of Business, appeared on CNBC this morning to talk about the lawsuit against Goldman Sachs by the Securities and Exchange Commission.

According to The Wall Street Journal, “The central issue in the SEC’s case is the question of whether Goldman was being honest with investors about how it marketed a [Collateralized debt obligation] CDO tied to mortgage securities in 2007, known as Abacus.”

Argenti said, “it’s not about a legal battle any more it really is a battle about the perceptions that people hold of the firm.”

“Their people, their capital and reputation are their three most important assets, and if they’re ever diminished, the last one is the hardest to restore,” he said.