On Friday, we spoke with Daniel Saynt about fashion brands, their use of social media, and their engagement with the blogger community. Saynt is editor-in-chief of FashionIndie.com and They Envy.US. With the very recent acquisition of Fashion Indie Media by LookBooks.com, Saynt also became the director of social media of that company.
According to Saynt, the fashion industry is embracing social media and fashion bloggers “as a means to connect” with their audiences. Saynt has worked with design label Rebecca Minkoff, and uses that brand and others to discuss the growing use of digital outreach in fashion campaigns. (Take a look at yesterday’s post about the H&M/Lanvin collaboration for further proof.)