Dangerously Open-Ended Tweet Asks Followers to Fill in the Blank; Hilarity Ensues

Asking followers to participate in wordplay can be a fun way to get people to interact with your brand on Twitter. But When coffee brand Kenco decided to ask its followers to complete the following sentence, I’m a bit surprised it didn’t consider how easy it would be for clever tweeters to turn the message into something decidedly different from what the brand had probably intended.