First on PRNewser: PRNewser has learned that DKC has won the Yahoo B2B PR account. A source within Yahoo confirmed the news.
Yahoo SVP of global communications Eric Brown told PRNewser in December that he expected the decision to come “early next year.”
The B2B account is the third PR account to be awarded by Yahoo in the last two months. A combined team from Porter Novelli and Voce Communications won the seven-figure consumer PR account in mid-December. The B2B account is also in the seven figure range annually.
Evolve24 won the metrics and measurement account around the same time.
Outcast Communications handles product PR for Yahoo, a piece of the company’s PR business that was never put up for review. Outcast pitched the consumer business, along with Hill & Knowlton and Weber Shandwick.
DKC beat out DiGennaro Communications, Hill & Knowlton and Ogilvy PR, PRNewser has learned.
In related news, Yahoo reported a profit of $153 million in its Q4 earnings released yesterday, an improvement from a loss of $303 million the previous year.
UPDATE: In a statement, Yahoo SVP of global communications Eric Brown told PRNewser, “DKC demonstrated a thorough understanding of Yahoo!s business and have experience in virtually all of the industries in which we operate. Furthermore, they work with a wide range of advertisers and agencies, publishers, technology companies and media titans, and have a proven track record of driving results. The team they’ve assembled for Yahoo! is a strong and seasoned group of professionals that are the ideal combination of storytellers and writers, strategists and tacticians.”
MORE: Matthew Traub, Managing Director at DKC will lead the account. “Yahoo is one of the most important brands in media, tech and advertising and we’re proud to be working with them,” he told PRNewser in a phone interview.