Dan Edelman at 90 Years Old

Dan Edelman, namesake of the biggest independent PR agency in the world, sat down with AdAge editor-in-chief Rance Crain (also a namesake–of the Crain’s publishing company) to go over a few career highlights, including his big break in to the business in 1952 working for Toni Perms. Edelman supported the “Toni Twins” ad campaign by touring many sets of twins around the country to demonstrate the quality of the inexpensive home product to a beauty salon perm.