Cyber Monday and Other Retail Opportunities
According to CNN.com, Cyber Monday began with a Shop.org press release (and you thought it was dead!) issued five years ago. It claimed the Monday after Thanksgiving “is quickly becoming one of the biggest online shopping days of the year.”
Analysts say this isn’t true, with Mike Gikas, the Consumer Reports technology and electronics editor, telling CNN that online sales don’t cluster on any specific day. Ellen Davis, the VP of the National Retail Federation, which owns Shop.org
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