C&W’s E-Card for a Cause

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By Tonya Garcia Comment

We’re noticing that some firms (both advertising and PR) have put a lot of thought into their holiday e-cards this year.

Cohn & Wolfe has teamed with artist Sarah Turner, who created an ornament made from more than 500 plastic bottles. By clicking on the firm’s holiday website and tweeting about their eco-message, the ornament lights up. And C&W will donate $1 per tweet to Project Kaisei, a nonprofit that works to raise awareness, prevent, and clean up plastic debris from the world’s waters.

The “Twitterball” goal is $5,000. Plus, the effort announces the firm’s pro bono relationship with the environmental group.

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