Cohn & Wolfe has teamed with artist Sarah Turner, who created an ornament made from more than 500 plastic bottles. By clicking on the firm’s holiday website and tweeting about their eco-message, the ornament lights up. And C&W will donate $1 per tweet to Project Kaisei, a nonprofit that works to raise awareness, prevent, and clean up plastic debris from the world’s waters.
The “Twitterball” goal is $5,000. Plus, the effort announces the firm’s pro bono relationship with the environmental group.