Curling Up With An App Edition of Your Favorite Magazine
An Ad Age story looks at how some of our favorite magazines have fared and the ongoing debate about what those sales numbers mean. In addition, it touches on the difficulties around trying to understand the way digital products reach readers and the extent to which brand and advertisers get eyeballs.
The article examines numbers from Popular Science‘s iPad sales, which hit 12 percent of Popular Science‘s print newsstand sales, and Family Circle and Better Homes & Gardens, which is waiting on app editions until 2011.
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