CRT/tanaka Acquires Livingston Communications
Livingston Communications announced late last week that it has been acquired by agency CRT/tanaka. After an (almost) merger with Social Media Group late last year that never quite panned out, CEO Geoff Livingston seems to be happy to have his agency in new hands.
Kami Huyse, a sometimes contractor for Livingston Communications published a Q&A with Livingston on the deal, and asked the “why now” question, to which he responded:
I don’t want to be the man, or the most popular guy on the Internet, and so having a CEO title doesn’t mean anything to me.
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