Council of PR Firms 'Advertising or PR' Mix-Up Hints at the Industry's Future
See, even the Council of PR Firms confuses PR and advertising.
This week the Council got a bit of less-than-flattering attention thanks to an error in judgment that somehow managed to be both embarrassing and instructive for the entire PR industry. Edward Boches, a 30-year ad veteran and professor of advertising at Boston University, received an invitation to speak at the Council’s event on the most appropriate possible theme: change, or the PR industry’s need to develop a more diverse talent pool.
And
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